media
Insights / Love Yours Media
Ideas from
doing the work.
Practical guides, decisions and lessons from campaigns, websites and creative production.
From the work / Just Foster
The creative behind the enquiries. The work beyond them.
Explore the campaign case →New from the studio
The work behind
the work.
Owned label / Music & audienceLove Yours Cartel: the release was only the beginning.
Music films, a growing channel and the distribution around the work.
Owned brand / Shopify & creativeLove Yours Collection: give every piece a place.
A jewellery shop and the product and fashion creative around it.
Studio notebook / In preparationThe next brief is our own.
The thinking behind our upcoming Instagram and TikTok chapter. No results reported yet.
Studio journal / LondonIn the room, with SHAYE.
Recording our own music at The Control Room, and the film of the session.
Explore every case study & studio story →01 / Reading room
Campaigns & budgets
Switching Meta Agencies: Access & Handover Checklist
A practical Meta agency handover checklist covering business access, advertising assets, reporting, creative rights and a safe transition.
Meta Campaign Launch Readiness: A Practical Brief
A practical Meta campaign launch checklist for offer, budget, tracking, creative, lead follow-up and reporting, with a fictional example brief.
What does managed Meta advertising cost?
Separate Meta ad spend, management, creative and setup costs. Compare LYM’s published packages and work through clearly labelled budget examples.
02 / Reading room
Websites & ownership
Website Care: Hosting, Changes, Ownership & Leaving
Understand website hosting, care, content changes, third-party subscriptions and handover, with a responsibility matrix and LYM scope explained.
A booking button is the beginning.
A practical guide to booking websites: availability, service durations, buffers, payments, cancellation, accessibility, notifications and ownership.
What a website should cost in Manchester (2026): the honest ledger
Freelancer, template shop, mid-tier agency, us: real ranges, what each actually includes, and the line items to interrogate before you sign anything.
03 / Reading room
Measurement & follow-up
Getting enquiries is only the start.
A practical follow-up process for kitchen and bathroom showrooms.
Meta Purchases vs Store Orders: Reconciliation Guide
How to reconcile Meta purchase events with store orders: payment status, values, refunds, duplicates, attribution and a worked example.
A cheap enquiry can be an expensive lead.
Understand CPL, cost per qualified lead and customer acquisition cost. Use clear definitions, matching reporting periods and worked examples to compare campaigns.
04 / Reading room
Search & AI
You don’t need to code to put AI to work in your business
From meeting notes to a branded proposal: connected tools, practical training and useful business outputs.
Robots, sitemaps and llms.txt: what each actually does
Crawl instructions, preferred URLs and an optional summary. What each file does, how search differs from training, and where the limits are.
An evidence-led checklist for AI-search readiness
Seven checks covering access, useful content, accurate attribution, performance and measured visibility. What we can improve, and what no studio can guarantee.
05 / Reading room
Choosing an agency
06 / Reading room
From the work
AEVUM: an imagined world, a finished film.
Watch our complete AI-assisted science-fiction short, with a closer look at its visual world, writing, direction, editing and score.
Just Foster: the creative and the campaign journey
Original campaign production, media management and follow-up, with the final results and qualification definitions kept together.
Bring us the next question. A campaign, a website or a creative brief.
Start a project