media
Insights
Numbers first. Then the method.
Everything we publish leads with a real figure and shows the working behind it. No thought leadership, no trends pieces. Ledgers.
The three files an AI engine reads before it reads your homepage
robots.txt, sitemap.xml and llms.txt: what each one tells ChatGPT, Claude and Gemini about a business, the faults that lock engines out by accident, and how to check all three in a browser.
Five things to check before you book a marketing agency
The company number, the ICO registration, prices you can read without a call, work you can click, and the number agreed before the work. All public, none of them a testimonial, run on us at the end.
What a website should cost in Manchester (2026): the honest ledger
Freelancer, template shop, mid-tier agency, us: real ranges, what each actually includes, and the line items to interrogate before you sign anything.
Five weeks of Meta ads, close to a year's carer quota: the Just Foster ledger
How a national fostering agency filled its recruitment pipeline: the 14-stage qualification system, what actually moved the number, and what any fostering agency can copy.
Make your business legible to AI search: the exact checklist we run
37 AI-crawler requests hit our site in one day. Here's the working checklist we use to make sure ChatGPT, Claude and Gemini can read a business correctly, including the trap we caught on our own domain.
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