media
A little perspective / Value calculator
← MarketingSame spend.
A clearer picture.
What could better marketing be worth? Choose your model. We’ll show the arithmetic.
The detail, if you need it
Nothing hidden.
No magic multiplier.
First-sale value and gross margin. The same media budget in both scenarios. Our fee deducted in full.
See the working
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Additional year-one contribution after the optional one-off cost. This assumes steady results over 12 months, with no ramp-up or seasonality. It is not a cash-flow forecast.
How the estimate works
Leads = media budget ÷ cost per lead. Customers = leads × reach rate × booking rate × closing rate, limited by capacity if you set one.
Extra monthly contribution = extra customers × first-sale value × gross margin, minus the monthly LYM fee. It excludes repeat purchases, referrals, overheads and tax.
The small, moderate and larger changes are illustrative assumptions inherited from the original model, not independently measured LYM results or industry benchmarks. You can edit each change above.
Projected reach and booking rates are capped at 88% and 75%; closing rate is capped at 65% and a 10% relative increase. An existing rate above its cap is preserved. Fractions represent an average month, not a guaranteed customer count.
This is a paid lead-generation model. Ecommerce, B2B email outreach and automation need different measures. Selecting a package changes the fee only; the assumed improvements do not describe its included services. A larger programme may bring value this simple model does not capture.
The detail, if you need it
ROAS is a ratio.
Margin makes it matter.
The same media budget. Your actual order value and margin. Our fee deducted in full.
See the working
| Measure | Now | Scenario |
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After any one-off cost. Assumes 12 identical months, without ramp-up or seasonality. This is not a cash-flow forecast.
How the estimate works
Media ROAS = attributed net revenue ÷ media spend. Orders = revenue ÷ average order value. Scenario revenue = current revenue × (1 + assumed relative ROAS improvement), limited by order capacity if you set one. A cap below your current order count preserves the observed baseline and projects no extra orders.
Extra contribution = (scenario revenue − current revenue) × contribution margin, minus the monthly LYM fee. Average order value and margin remain constant. No future repeat-purchase multiplier is used.
Break-even media ROAS, including fee = (media spend + monthly fee) ÷ (media spend × contribution margin). It excludes overheads, tax and one-off costs.
Small, moderate and larger mean assumed relative improvements of 10%, 20% and 30%. These are editable examples, not verified results or industry benchmarks. Attributed revenue is not proof that advertising caused every sale. Use consistent attribution and compare this with your store records.
This model covers attributed ecommerce orders, which can include repeat customers. It does not estimate new-customer CAC or lifetime value. Package selection changes the fee only.