The campaigns, in numbers.
Combined results · February–April & August–September 2026
- Cost per lead (CPL)
- £4.88
- Cost per qualified lead (CPQL)
- £7.38
- Enquiries generated
- 582
- Qualified leads shortlisted
- 385
Latest completed campaign August–September 2026£3.71 CPL / £4.94 CPQL
Media costs only. Qualified leads are screened enquiries, not approved foster carers.
What the numbers include
February–April 2026: 322 enquiries, 190 shortlisted qualified leads and £1,876.50 media spend. £5.83 CPL and £9.88 CPQL.
August–September 2026: 260 enquiries, 195 shortlisted qualified leads and £963.87 media spend. £3.71 CPL and £4.94 CPQL.
Source: final Meta exports and final client lead shortlists for these two completed periods. Combined costs use total media spend of £2,840.37, including engagement and traffic activity, divided by the relevant lead total. LYM fees are excluded.
Totals add the records from each period. They are not a count of unique people across both periods, and qualification does not mean approval as a foster carer.

“Five weeks of LYM’s campaigns filled close to a year of our carer quota, and every lead arrived qualified, tracked and reported. I show these numbers to people myself.”
Rumaiz SheikhCEO & Director, Just Foster
Client-reported outcome. Published with permission.
media
