/* Editorial House / preview A-B. Deliberately scoped to four main elements. */
.eh-page{--eh-accent:var(--purple-ink);--eh-rule:var(--hairline);--eh-wash:var(--purple-tint);--eh-display:clamp(48px,5.8vw,84px);--eh-section:clamp(34px,3.8vw,54px)}
.eh-page .eh-kicker{display:flex;align-items:center;gap:16px;margin:0 0 28px;color:var(--eh-accent);font:500 12px/1.4 var(--sans);letter-spacing:.12em;text-transform:uppercase}
.eh-page .eh-kicker:before{content:"";width:26px;height:19px;border-top:1px solid currentColor;border-left:1px solid currentColor;flex:none}
.eh-page .eh-kicker:after{content:"";height:1px;background:var(--eh-rule);flex:1}
.eh-page .eh-masthead{position:static;background:transparent;border:0;padding:70px 0 64px;display:grid;grid-template-columns:1.45fr 1fr;column-gap:72px;align-items:end;max-width:none}
.eh-page .eh-masthead>.eh-kicker{grid-column:1/-1}
.eh-page .eh-masthead h1{font:450 var(--eh-display)/1.02 var(--serif);letter-spacing:-.045em;margin:0;max-width:16ch;text-wrap:balance}
.eh-page .eh-masthead h1 em{color:var(--eh-accent);font-weight:450}
.eh-page .eh-intro-copy{border-top:1px solid var(--eh-rule);padding-top:24px}
.eh-page .eh-intro-copy p{font:400 20px/1.55 var(--sans);margin:0 0 20px;max-width:36ch;color:var(--ink-body)}
.eh-page .eh-intro-copy a{font:500 15px/1.5 var(--sans);color:var(--ink);text-underline-offset:6px}
.eh-page .eh-section-label{font:500 12px/1.5 var(--sans);letter-spacing:.1em;text-transform:uppercase;color:var(--eh-accent)}
.eh-page :is(.eh-frame,.hp-hero-films){position:relative}
.eh-page .eh-frame:before,.eh-page .hp-hero-films:before{content:"";position:absolute;left:-12px;top:-12px;width:35px;height:35px;border-top:1px solid var(--eh-accent);border-left:1px solid var(--eh-accent);pointer-events:none}
.eh-page .eh-frame:after,.eh-page .hp-hero-films:after{content:"";position:absolute;right:-12px;bottom:-12px;width:35px;height:35px;border-bottom:1px solid var(--eh-accent);border-right:1px solid var(--eh-accent);pointer-events:none}
.eh-page :is(figcaption,.story-figure figcaption){font:400 13px/1.55 var(--sans);color:var(--ink-mid);padding-top:12px;margin-top:12px;border-top:1px solid var(--eh-rule)}
/* Homepage: preserve the proposition and films; re-establish the portfolio scale. */
.eh-page.hp-site .hp-hero{grid-template-columns:1.08fr 1fr;gap:70px;padding-block:60px 80px;min-height:0;align-items:center}
.eh-page.hp-site .hp-hero-copy{padding:0}
.eh-page.hp-site .hp-hero h1{font-size:clamp(48px,4.8vw,70px);font-weight:450;line-height:1.04;letter-spacing:-.045em;margin:34px 0}
.eh-page.hp-site .hp-hero h1 em{white-space:normal;font-weight:450;color:var(--eh-accent)}
.eh-page.hp-site .hp-actions{margin-top:30px}
.eh-page.hp-site .hp-hero-note{margin:24px 0 0;font-size:15px;max-width:32ch}
.eh-page.hp-site .hp-hero-films{padding:0;gap:18px;align-items:start;margin:18px 0}
.eh-page.hp-site .hp-hero-panel{margin:0;position:relative}
.eh-page.hp-site .hp-hero-panel-b{padding-top:56px}
.eh-page.hp-site .hp-film{margin:0;border-radius:var(--r-media)}
.eh-page.hp-site .hp-film video{height:clamp(310px,30vw,432px);width:100%;object-fit:cover}
.eh-page.hp-site .hp-hero-films figcaption{position:static;display:block;width:auto;font-size:12px;padding-top:10px;margin-top:12px}
.eh-page.hp-site :is(.hp-section-head h2,.hp-people-heading h2,.hp-cap-intro h2,.sm-heading h2){font-size:var(--eh-section);font-weight:450;letter-spacing:-.035em;line-height:1.08}
.eh-page.hp-site .hp-eyebrow{font-size:12px;letter-spacing:.1em;color:var(--eh-accent)}
.eh-page.hp-site .hp-section-head{border-top:1px solid var(--eh-rule);padding-top:28px;align-items:start}
.eh-page.hp-site .sm{padding-top:40px}
.eh-page.hp-site .sm-grid{border-radius:0;border-color:var(--eh-rule)}
.eh-page.hp-site .sm-cell{border-radius:0;background:transparent}
.eh-page.hp-site .sm-cell:hover,.eh-page.hp-site .sm-cell:focus-visible{background:var(--eh-wash)}
.eh-page.hp-site .sm-drawing{color:var(--eh-accent)}
.eh-page.hp-site .sm-top:before{content:counter(eh-service,decimal-leading-zero);font:500 12px/1 var(--sans);color:var(--eh-accent)}
.eh-page.hp-site .sm-grid{counter-reset:eh-service}
.eh-page.hp-site .sm-cell{counter-increment:eh-service}
.eh-page.hp-site .hp-project h3,.eh-page.hp-site .hp-project-bottom h3{font-weight:450;letter-spacing:-.03em}
/* Services: a new editorial introduction; existing anchors and interactions stay. */
.eh-services>.wrap{max-width:1352px;padding-inline:36px}
.eh-services .svcdetail{padding-top:0}
.eh-services .svchead h2{font-size:var(--eh-section);font-weight:450;letter-spacing:-.035em;line-height:1.08}
.eh-services .svcblock{border-top:1px solid var(--eh-rule);padding-top:44px}
.eh-services .svchead .i,.eh-services .inclabel{font:500 12px/1.5 var(--sans);letter-spacing:.1em;color:var(--eh-accent)}
.eh-services .svchead .lead{font-size:18px;line-height:1.65;max-width:58ch}
.eh-services .prooftile{background:transparent;border:0;border-left:1px solid var(--eh-rule);padding:0 20px}
.eh-services .prooftile b{font-weight:450;font-size:38px;font-variant-numeric:tabular-nums}
.eh-services .svclist{border-top:1px solid var(--eh-rule);padding-top:20px}
/* Index: a quiet numbered publication, project symbols supply personality. */
.eh-index .identity-index{max-width:1352px;padding-inline:36px}
.eh-index .studio-group{display:grid;grid-template-columns:235px minmax(0,1fr);gap:0 40px;margin-bottom:70px;border-top:1px solid var(--eh-rule);padding-top:28px}
.eh-index .studio-group-heading{display:block;grid-row:1/20;padding:0}
.eh-index .studio-group-heading h2{font:450 30px/1.16 var(--serif);letter-spacing:-.03em;margin:18px 0 12px;max-width:12ch}
.eh-index .studio-group-heading p{font-size:15px;max-width:21ch}
.eh-index .studio-row{grid-column:2;grid-template-columns:48px 1fr 1.1fr;gap:16px 24px;padding:28px 12px;border-top:0;border-bottom:1px solid var(--eh-rule)}
.eh-index .studio-row:before{display:none}
.eh-index .studio-symbol{width:48px;height:48px;grid-row:1/3}
.eh-index .studio-client h3{font:450 29px/1.12 var(--serif);letter-spacing:-.025em}
.eh-index .studio-client p{font-size:13px;margin-top:9px}
.eh-index .studio-summary{font-size:16px;line-height:1.6;margin:0;grid-column:3;grid-row:1/3}
.eh-index .studio-action{grid-column:2;grid-row:2;font-size:14px;margin-top:4px}
.eh-index .studio-row:is(:hover,:focus-within){background:var(--row-wash)}
/* MKIC: open composition, controlled typography and an explicit decision record. */
.eh-case .story{max-width:1352px;padding-inline:36px}
.eh-case .story-opening{padding:44px 0 48px}
.eh-case .eh-case-title{display:grid;grid-template-columns:1.5fr 1fr;gap:64px;align-items:end}
.eh-case .story h1{font:450 var(--eh-display)/1.02 var(--serif);letter-spacing:-.045em;max-width:17ch;margin:18px 0 0}
.eh-case .story h1 em{font-weight:450}
.eh-case .story-standfirst{font-size:20px;line-height:1.55;margin:0}
.eh-case .story-facts{margin-top:40px;padding-top:20px;grid-template-columns:1fr 2fr}
.eh-case .story-facts dt{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--eh-accent)}
.eh-case .story-cover{padding:26px;background:var(--eh-wash);margin-bottom:50px}
.eh-case .story-cover img{border-radius:8px}
.eh-case .story-nav{border-block:1px solid var(--eh-rule);padding-block:18px}
.eh-case .story-section h2,.eh-case .story-mobile-spread h2{font-size:var(--eh-section);font-weight:450;letter-spacing:-.035em}
.eh-case .story-copy p{font-size:19px;line-height:1.7}
.eh-case .eh-decisions{margin:24px 0 70px;border-block:1px solid var(--eh-rule);display:grid;grid-template-columns:1fr 2fr;gap:48px;padding:28px 0}
.eh-case .eh-decisions h3{font:450 30px/1.2 var(--serif);letter-spacing:-.02em;margin:12px 0}
.eh-case .eh-decisions dl{margin:0}
.eh-case .eh-decisions dl>div{display:grid;grid-template-columns:110px 1fr;gap:24px;padding:16px 0;border-bottom:1px solid var(--eh-rule)}
.eh-case .eh-decisions dl>div:first-child{padding-top:0}
.eh-case .eh-decisions dl>div:last-child{border:0;padding-bottom:0}
.eh-case .eh-decisions dt{font:500 13px/1.6 var(--sans);color:var(--eh-accent)}
.eh-case .eh-decisions dd{font:400 17px/1.65 var(--sans);margin:0}
.eh-page :is(.eh-masthead,.eh-case-title,.eh-intro-copy){min-width:0}
@media(prefers-reduced-motion:no-preference){.eh-page .studio-symbol svg,.eh-page .sm-drawing{transition:transform 240ms cubic-bezier(.2,.7,.2,1)}.eh-page .studio-row:is(:hover,:focus-within) .studio-symbol svg{transform:translateY(-3px)}.eh-page .sm-cell:is(:hover,:focus-visible) .sm-drawing{transform:translateY(-3px)}}
@media(max-width:1000px){.eh-page .eh-masthead{gap:28px}.eh-page.hp-site .hp-hero{gap:32px}.eh-page.hp-site .hp-hero h1{font-size:clamp(42px,5.3vw,64px)}.eh-index .studio-group{grid-template-columns:180px 1fr;gap:24px}.eh-index .studio-row{grid-template-columns:44px 1fr}.eh-index .studio-summary{grid-column:2;grid-row:auto}.eh-index .studio-action{grid-row:auto}.eh-case .eh-case-title{gap:30px}}
@media(max-width:700px){
.eh-page{--eh-display:clamp(42px,11vw,62px);--eh-section:clamp(32px,8vw,42px)}
.eh-page .eh-masthead{grid-template-columns:1fr;padding:36px 0 42px;gap:24px}
.eh-page .eh-kicker{font-size:11px;gap:10px;margin-bottom:16px}
.eh-page .eh-intro-copy{padding-top:20px}.eh-page .eh-intro-copy p{font-size:18px}
.eh-page.hp-site .hp-hero{grid-template-columns:1fr;gap:36px;padding-block:32px 48px}
.eh-page.hp-site .hp-hero h1{font-size:clamp(39px,10.2vw,62px);margin:24px 0;letter-spacing:-.045em}
.eh-page.hp-site .hp-hero-note{font-size:15px;margin-top:18px;max-width:none}
.eh-page.hp-site .hp-actions{margin-top:24px}
.eh-page.hp-site .hp-hero-films{gap:14px;margin:0 8px 0}
.eh-page.hp-site .hp-hero-panel-b{padding-top:34px}
.eh-page.hp-site .hp-film video{height:clamp(230px,65vw,360px)}
.eh-page.hp-site .hp-hero-films figcaption{font-size:11px}
.eh-page.hp-site .sm{padding-top:32px}
.eh-page.hp-site .sm-heading h2{font-size:34px}
.eh-page.hp-site .hp-section-head{padding-top:24px}
.eh-services>.wrap,.eh-index .identity-index,.eh-case .story{padding-inline:22px}
.eh-services .svcblock{padding-top:28px}.eh-services .svchead .lead{font-size:17px}
.eh-index .studio-group{display:block;margin-bottom:40px;padding-top:22px}
.eh-index .studio-group-heading{margin-bottom:24px}.eh-index .studio-group-heading h2{max-width:none;margin-top:12px;font-size:28px}.eh-index .studio-group-heading p{max-width:none}
.eh-index .studio-row{grid-template-columns:40px 1fr;padding:24px 4px;gap:12px 16px}
.eh-index .studio-symbol{width:40px;height:40px}.eh-index .studio-client h3{font-size:28px}.eh-index .studio-summary{grid-column:2;grid-row:auto;font-size:16px}.eh-index .studio-action{grid-row:auto}
.eh-case .story-opening{padding-top:24px}.eh-case .eh-case-title{grid-template-columns:1fr;gap:24px}.eh-case .story h1{margin-top:4px}.eh-case .story h1 br{display:none}
.eh-case .story-standfirst{font-size:18px}.eh-case .story-facts{grid-template-columns:1fr;margin-top:28px;gap:18px}
.eh-case .story-cover{padding:12px;margin-bottom:34px}.eh-case .story-cover figcaption{font-size:12px}
.eh-case .story-copy p{font-size:18px}.eh-case .eh-decisions{grid-template-columns:1fr;gap:20px;margin-bottom:40px}.eh-case .eh-decisions dl>div{grid-template-columns:80px 1fr;gap:16px}.eh-case .eh-decisions dd{font-size:16px}
}

/* QA refinement: remove inherited flex spacing and raised proof tiles. */
.eh-page.hp-site .hp-hero-copy{display:block}
.eh-page.hp-site .hp-hero-note{max-width:40ch}
.eh-page.hp-site .sm-heading h2{max-width:none}
.eh-services .svcblock.v3 .prooftile{box-shadow:none;background:transparent;border:0;border-left:1px solid var(--eh-rule);padding:0 20px}
.eh-services .svcblock.v3 .svchead .i{border-bottom:1px solid var(--eh-rule)}
.eh-index .studio-row{align-items:start}
.eh-index .studio-symbol{margin-top:4px}
@media(max-width:700px){.eh-page.hp-site .hp-hero-copy .eh-kicker{display:grid;grid-template-columns:26px 1fr;gap:6px 10px}.eh-page.hp-site .hp-hero-copy .eh-kicker:before{grid-row:1/3;align-self:start;margin-top:2px}.eh-page.hp-site .hp-hero-copy .eh-kicker:after{display:none}.eh-page.hp-site .hp-hero-copy .eh-kicker>span{grid-column:2;margin:0;font-size:11px}.eh-page.hp-site .hp-hero h1{margin-top:26px}}